The Strategy

Every era clamors for its own special music. In their striving to win over the audience with the optimal sound, ensembles reshuffled time and again over the years. New instruments were added, others taken away; the way in which instruments were played and how they were deployed was consistently readjusted to the various musical genres and styles.

Winning over its target groups and setting the right tone with its market presence also motivated the Talanx Group to review its structures. Is the instrumentation still appropriate, are we hitting the right pitch and meeting the expectations of the markets? With our positioning can we still accomplish our Group objectives of boosting growth and enhancing efficiency at home and abroad?

The insight delivered by this review came as no surprise, but rather as a confirmation of the management principle long cultivated within the Group: the strategy must follow the market, the organization must follow the strategy. In concrete terms: a new configuration will better advance the Group. An organization aligned according to customer segments combined with increased efficiency, leaner structures and a greater concentration of management functions at the holding company will create a platform from which the Talanx Group can accomplish its goals more quickly.